CRAFTED.

CRAFTED.

CRAFTED. is a Webby-honored technology podcast about great products and the people who make them. Featuring incredible entrepreneurs, innovators, and leaders from product, engineering, design, and data telling stories that reveal how amazing products and companies came to life. What trade-offs did they make? What experiments did they run? And what was the moment when they knew – when they just knew – that they were on to something BIG? Hosted by Dan Blumberg, an entrepreneur, product leader, and public radio host with chops as both a technologist and as a public radio host and producer. Dan has founded startups and led product releases and growth initiatives at LinkedIn, The New York Times, and as a consultant to large financial institutions. Before getting into tech, Dan produced, edited, and hosted Morning Edition on WNYC, the most listened to show on the country's largest NPR station. Listen to CRAFTED. to find out what it *really* takes to build great products and companies. *** CRAFTED. is sponsored by Artium, a next generation software development consultancy that combines elite human craftsmanship and artificial intelligence. See how Artium can help you build your future at artium.ai.

Episodes

April 16, 2024 33 mins

“So if you take any great startup and look backwards, you'll see that 90 percent of their growth came from like 10 percent of the stuff that they tried. So how do you find that 10 percent as quickly as possible?”


Matt Lerner has advised hundreds of startups on how to grow. Now, the CEO of SYSTM has written a book called Growth Levers and How to Find Them where he shares his approach. This episode of CRAFTED. is full of ...

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On April 1st, 2013, ProdPad promised something revolutionary: “We now take your backlog of ideas, and with highly advanced big data crunching algorithm technology, automagically render a complete and accurate product roadmap. [...] The Auto-Roadmap Tool not only builds itself, but also covers for the hardest part of the Product Manager’s job: Getting complete buy-in from your team.”


Amazing! And product managers wrote i...

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Enjoy this bonus, happy hour edition of CRAFTED., recorded live during SXSW. It’s a very unCRAFTED. CRAFTED. Featuring four innovators on a rooftop in Austin talking about what struck them at this year’s SXSW. Kick back and unwind with Christie Nicholson (Founder of the Studio for Communicating Complexity), Kwaku Aning (Director, Center for Innovation and Entrepreneurial Thinking (CIET) at San Diego Jewish Academy and Foun...

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Career trajectories used to be like steamships: full steam ahead. And then they became more like sailboats: lots of tacking. But now… we’re swirling in whitewater. And, as the Chief Product and Innovation Officer at BetterUp, Dr. Gabriella Rosen Kellerman helps people build the skill they need to flourish:

“When you're kayaking in the whitewater. It's hard to get a sense of what could be around the bend, but if you know if ...

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“You have to invest into change. You cannot invest into stasis.

Daniel Kimerling has a keen eye for the trends, technologies, and cultural shifts that are going to be big. A decade ago, he took an insight – that developers needed powerful tool so they could embed banking services into their apps – and launched Standard Treasury, the very first banking-as-a-service (BaaS) startup. Today BaaS and "embedded finance" are huge. 

...

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A highlight reel that will will help you find great episodes in the Crafted show archive, featuring some of the incredible founders and product builders we featured in 2023. You'll hear voices belonging to the founders of Gusto, Lattice, Monte Carlo, Moov, Wevr, PS, as well as from senior leaders at AWS, Redesign Health, Betterment, Flatiron Health, Predibase, and Bauplan, and more! 

And we want to hear from you! We're plan...

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We're not building a set of blogs or something like that where the domain is well understood. We're really pushing the forefront of what people are doing with vessels and optimization.

"The effect of global shipping on the climate is hard to overstate," reports The New York Times. "Cargo shipping is responsible for nearly 3 percent of global greenhouse gas emissions — producing roughly as much carbon each year as the aviati...

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** Please take this three-minute survey to help us create more great Crafted episodes. http://tinyurl.com/craftedsurvey **



Last week, on Thursday January 18th at 4:49pm Eastern, a SpaceX Crew Dragon capsule on top of a Falcon 9 rocket launched from NASA’s Kennedy Space Center in Florida on its way to the International Space Station. On board are 4 astronauts from Axiom Space, a private company that’s building a bran...

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“I was a pretty bad people manager and so there was a moment where I decided that this is not going to work and I really need to decide which path I'm gonna go. Am I gonna stay hands on keyboard or am I going to really help build the engineering team and scale the organization?”



Edward Kim is the CTO and co-founder of Gusto, a multi-billion dollar company that helps businesses with payroll, benefits, and human resou...

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“The last nine months, no matter what we want to talk about, our customers want to talk about one thing, which is Gen AI.”

One year ago, ChatGPT woke the entire world up to the possibilities of Generative AI. Since then, the conversation around AI has not ceased, with constant questions being raised about its safety, accuracy, and potential implications for the tech world.


In this episode, Dan hosts a panel at NYC Tech W...

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“Nobody's going to drive as fast on the straightaway if they don't have good brakes because if that's not available, then you can't go fast confidently.” John Mileham is the CTO of Betterment, and he’s also a race car driving instructor. Though they seem like vastly different roles, he has the same focus in both: going fast but doing so safely. Betterment is a digital financial advisor that builds software that can automat...

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“The lean startup and MVP model is absolutely the right mindset to have, but that doesn't mean that you have to throw spaghetti at the wall.” Neil Caron, Product and Design Leader at Gartner, is doing something hard: helping a big company to innovate. Gartner is the company many technology buyers turn to for advice when they’re looking to buy mission-critical products. Traditionally, that’s meant reading reports and talkin...

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“Being a part of financial services for the last 15 or 20 years, it seemed like we were always putting lipstick on the pig”. Wade Arnold was tired of putting a nice UI on  creaky infrastructure and he saw how insufficient payment systems are for today’s internet-based businesses. So Wade founded Moov, a fintech that's building systems for the way money moves today – and they’re starting at the very bottom of the stack and ...

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“We just experienced these pains of people feeling unsatisfied, they didn't necessarily feel like there were easy opportunities to be listened to by the company.” CEO Jack Altman is determined to help make work meaningful, and founding Lattice is a big part of that goal. Lattice is an employee performance and engagement software company that wants to put people first. The product was inspired by an experience Jack had with...

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“When we talk about future cities in space, it seems like they're really far away. The truth is, it's happening right now. We're building those.” That’s the mind-blowing reality that Jana Stoudemire works in everyday at Axiom Space, a leading space infrastructure developer based in Texas. Axiom is building a successor to the International Space Station and developing commercial opportunities in orbit that go way beyond sat...

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"People using this isn't the thing I'm thinking about. Human beings can tolerate high latency and delays to a certain level. Machines cannot. AI cannot, IoT cannot." 

As Chief Product Officer of Graphiant, Ali Shaikh is building data networks that are flexible, secure, and ready to meet the demands of the next generation of people – and devices. And just as the move to the cloud enabled founders to launch their star...

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“This problem was so painful and so meaningful to people that I just couldn't believe a world where a solution to this didn't exist.” When Barr Moses identified the very costly problem of what she coined “data downtime”, she knew she needed to solve it. Barr is the Founder and CEO of Monte Carlo, a data observability platform that’s on a mission to eliminate data downtime, a problem that can cost companies millions of doll...

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“It's not columns and rows, but it's the fact that you could fundamentally increase consumer retention, consumer attention, consumer experience, and that's the fun stuff.” That’s how Sol Rashidi pitched a data and analytics mindset to the world’s biggest companies, back before data was King (and AI became Queen). Sol is the former Chief Analytics Officer at Estée Lauder but she got started in the business of data insights ...

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“You attract security conscious customers. They push you and ask for more security focused features. You build those, you attract more of those companies.” That’s how Greg Neustaetter helped Egnyte find its niche, providing industrial-grade cloud file storage for compliance-focused clients. Greg has spent 11 years at Egnyte and as VP of Product, he’s helped define and refine their offerings in the face of giant competitors...

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“Anyone who knows anything about drug development would say it is a slow and painful process”. Cat Miller is CTO at Flatiron Health, a software company that uses technology to “clean up all the gunk in the trials industry”. Flatiron helps researchers develop new cancer treatments by making clinical trials run smarter and faster. They also identify trial data that lead to new treatments, and help doctors manage and improve ...

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