Back in 1923, Claude Hopkins wrote the definitive book on advertising. David Ogilvy said the book “changed his life,” and over eight million copies of the book have been sold. But are the 102-year-old tips still accurate today? In this episode of Nudge, I find out.
You’ll learn:
Why the phrase “Food Shot Through Guns” helped sell more cereal.
How a sewing machine manufacturer increased his sales 9-fold.
The four predictions Hopkins got wrong.
And evidence-backed studies that reveal what he got right.
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Sources:
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Berger, J., Sorensen, A. T., & Rasmussen, S. J. (2010). Positive effects of negative publicity: When negative reviews increase sales. Marketing Science, 29(5). https://doi.org/10.1287/mksc.1090.0557
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