Marketing with Matt Matt Deseno

Do ever wonder what makes a brand so irresistible that customers would buy everything they sell?
When it comes to effective marketing, we often associate it with crafting the best hook to lure in your audience. But making your brand stand out takes more than just a hook and a good offer.
In this week’s episode, we’ll unpack the five PARTS of irresistibility and discuss how to make your brand simply irresistible.
We’ll discuss the power of proprietary and how this tiny two-letter “™” can actually transform your brand into something bigger. We’ll also cover the repelling strategy, why selling aspirations work better than features, the importance of highlighting tangible benefits, and a whole lot more.
Are you ready to elevate your marketing strategy?
Let’s get started!

Key Takeaways:
Introduction (00:00)
The power of creating a brand identity (00:31)
5 PARTS of Irresistibility concept (02:00)
Leveraging proprietary elements for your brand (03:13)
Sell aspirations vs. features (05:45)
Using the repelling strategy to attract ideal clients (06:51)
Importance of tangible benefits in marketing messages (09:52)
Specificity is equal to credibility (12:37)
Final thoughts (14:33)

Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here 
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
Follow us on your favorite podcasting platform so you never miss an episode!

When we started our business in 2012, I never thought of the word marketing. For the first three or four years, we survived purely on referrals–relying on just a handful of strategic referral partners. But times have changed since then.
In this week’s episode, join us as we dive into our journey from relying heavily on referral-based marketing strategy to embracing the importance of online visibility and learning the ins and outs of marketing.
We’ll break down the top three game-changing business shifts that reshaped the business landscape, how people are now judging businesses, and some actionable marketing advice so you can gain more loyal customers and build a thriving business.
Tune in now to learn more!

Key Takeaways:
Introduction (00:00)
A reflection on our marketing evolution (00:35)
Why social proof is a critical factor in business (02:30)
The importance of having a Google business profile (05:33)
How people are now judging businesses they trust (10:47)
The value of leading a community (17:41)

Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here 
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
Follow us on your favorite podcasting platform so you never miss an episode!

There’s a common belief that consistently outperforming the market is nearly impossible. However, as a business owner, there are ways to avoid significant profit losses and even profit during market downturns.
With the upcoming election and talk of potential “Black Swan” events, it’s natural for fear and anticipation to arise. Yet, amidst uncertainty, there are opportunities for those who are resilient.
In this week’s episode, we’ll discuss some strategies for ensuring business profitability during challenging market conditions, the power of relational marketing, and some big news you won’t hear anywhere else.
Tune in now!

Key Takeaways:
Introduction (00:00)
The big news (00:24)
On rates dropping and Black Swan events (03:01)
Golden lasso vs. acquisition (05:29)
Two outcomes for any business (06:17)
The power of relational marketing (07:33)
Episode wrap-up (09:49)

Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here 
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
--
Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
Follow us on your favorite podcasting platform so you never miss an episode!

When you get good at marketing, it’s very tempting to put all your energy into front-end marketing to sign up new customers and make more money. But what about actively serving your customers?
Join us in this week’s episode of Marketing with Matt as we answer one of the most critical questions in the marketing world: how do you balance effective marketing and excellent customer experience?
We’ll discuss how to avoid your business being like a messy hotel–with a grand lobby yet dusty hotel rooms—how to prevent mismatch expectations, how to overdeliver without incurring additional costs, and much more.
Are you ready to level up your business? Let’s get started!

Key Takeaways:
Introduction (00:00)
What happened during my recent trip (00:33)
Marketing’s most significant challenge (05:02)
Taking care of your customers vs. prospects (06:16)
The surprise and delight concept explained (07:02)
How to find the balance between marketing and fulfillment (07:37)
Elevating customer experience with no marginal cost (09:51)

Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here 
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
Follow us on your favorite podcasting platform so you never miss an episode!

Do you ever feel like your marketing efforts are a constant battle between being consistently true to your brand and pushing the envelope?
In this episode of Marketing with Matt, we'll explore the world of bipolar marketing and how this marketing strategy can maximize your customers' lifetime value.
We'll talk about how some people don't get traction in marketing, how bipolar marketing works, and some practical tips on using this marketing strategy in your current business.
Let’s get started!

Key Takeaways:
Introduction (00:00)
Episode disclaimer (00:30)
Why some people don’t get traction in marketing (01:03)
Dissecting Dan Henry’s marketing strategy (01:38)
What is bipolar marketing and how it works (03:03)
Example of a bipolar marketing strategy (06:01)
Advantage of using a bipolar marketing (07:56)
Episode wrap-up (08:33)

Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here 
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
Follow us on your favorite podcasting platform so you never miss an episode!

There is much to be said about in-person meetings, and personally, I greatly value being in mastermind groups.
While I don’t recommend trying to get a million different voices and ideas in your head–as we all know, ideas are worthless without execution–it’s still a game-changing experience being in one room with like-minded people and those who’ve made it.
In this episode, I’ll share two of my biggest takeaways from the recent DRIVEN™ Mastermind event: the contrarian stance and the golden lasso concept.
We’ll explore the advantages of joining live event marketing, how these two concepts can help 10x your business, and some practical insights on applying them to your business strategy.
Let’s get started!

Key Takeaways:
Introduction (00:00)
The DRIVEN™ Mastermind (00:27)
How I end up joining DRIVEN™ Mastermind (02:05)
Advantages of attending live event marketing (03:51)
How the contrarian stance works (09:07)
The golden lasso business concept (17:03)
Episode wrap-up (24:36)

Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here 
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
--
Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
Follow us on your favorite podcasting platform so you never miss an episode!