The Built Environment Marketing Show Ayo Abbas

This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024.
I'm heading to Leeds for UKREiiF if you are and fancy meeting for coffee do email ayo@abbasmarketing.com
Resources and LinksUKREiiF
Build Up
The Build-Up UKREiIF breakfast event - Wednesday 22 May
Abbas Marketing
Oneworks

This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that.
Feel free to email ayo@abbasmarketing.com if you have any questions.
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.
Ways you can support this show This show is independent and if you're a regular listener you can show your support by:
Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.

Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice.
In this episode Sadie shares:
- How she found her voice
- The importance of having a mentor helped her to hone her speaking skills and voice 
- Her passion about championing good design and the importance of community
- Why she believes that the industry needs more diversity 
- Her plans for the future.
Resources and linksAbbas Marketing
dRMM
Quality of Life Foundation
Music in Offices - City of Women
National Infrastructure Commission
Ways you can support this show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.  This show is independent and if you're a regular listener you can show your support by:
Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Is your built environment firm making the most out of LinkedIn?
It's the social platform for business and has so many hidden features that you may not know exist.
The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell.
LinkedIn has a brilliant range of content creation tools, but not all of them are immediately obvious or are underused as they don’t really shout about the fact that they exist.
Many of these features and tools can increase your range of content, boost engagement and propel your reach. They can help you stand out from the crowd and build stronger connections.
We did a deep dive into: Creator mode, LinkedIn Events, LinkedIn Audio and LinkedIn video and tons more.
To access the slides and to watch the video recording for this episode click here.
Resources and LinksAbbas Marketing
Stacey Meadwell
ToolsStreamyard
Restream
Ecamm
Ways you can support this show If you like this show don’t forget that you can help me to spread the word by:
Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers.  

2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.
So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started.
It’s a case of not being fooled as AI wasn’t really the new kid on the block but has been around for quite some time. And it’s already in many of the day-to-day marketing tools you may already use.
We talked about how built environment firms can harness AI in their marketing and provide practical ways of application from marketing, content creation /communications and graphic design perspectives so there’ll be something that will apply to us all.
Key takeaways:
- A quick rundown on what AI is
- AI tools that we’ve used
- Practical ways you can get started using AI in your marketing workflows
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers. And I'm happy that we tend to go deep and real conversations with real marketers out in the open. I want you to be so inspired that you come away wanting to try new things.  
Resources and LinksAbbas Marketing
Bloom Creative
Bidwells
Click here for the full shownotes including a list of the tools mentioned in this episode.
Ways you can support this show If you like this show don’t forget that you can help me to spread the word by:
Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.
Today is my special end of year episode so you'll get:
My podcast stats in numbersA whistle-stop tour of the key themes and discussions from my episodes this yearA look forward to what's in store for '24And some of the Bloopers from this season.
Thanks to all my listeners and guests who have supported the show this year.
EpisodesEp 60: From ballerina to architecture marketing with Ellie Sharpe
Ep 59: How to master LinkedIn as marketers
Ep 58: Growing and marketing your profile online with Chris Simmons
Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew
Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II
Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea
Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic
Ep 53: Growing an architectural firm with Andy Matthews, Andy Matthews Studio
EP 52: Boring, boring, boring: how to inject creativity into your marketing
EP 51: Property, pavilions and partnerships with Andrew Foord, JLL
Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas
Ep 49: Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas
Ep 48: The changing social media landscape with Ayo Abbas
Ep 47: Marketing to help make the world a better place with Tristram...