The Built Environment Marketing Show

This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that. Feel free to email ayo@abbasmarketing.com if you have any questions. About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. Ways you can support this show This show is independent and if you're a regular listener you can show your support by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.

Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice. In this episode Sadie shares:- How she found her voice- The importance of having a mentor helped her to hone her speaking skills and voice - Her passion about championing good design and the importance of community- Why she believes that the industry needs more diversity - Her plans for the future.Resources and linksAbbas MarketingdRMMQuality of Life FoundationMusic in Offices - City of WomenNational Infrastructure CommissionWays you can support this show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.  This show is independent and if you're a regular listener you can show your support by: Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Is your built environment firm making the most out of LinkedIn? It's the social platform for business and has so many hidden features that you may not know exist. The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell. LinkedIn has a brilliant range of content creation tools, but not all of them are immediately obvious or are underused as they don’t really shout about the fact that they exist. Many of these features and tools can increase your range of content, boost engagement and propel your reach. They can help you stand out from the crowd and build stronger connections. We did a deep dive into: Creator mode, LinkedIn Events, LinkedIn Audio and LinkedIn video and tons more. To access the slides and to watch the video recording for this episode click here. Resources and LinksAbbas MarketingStacey MeadwellToolsStreamyardRestreamEcammWays you can support this show If you like this show don’t forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers.  

2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started.It’s a case of not being fooled as AI wasn’t really the new kid on the block but has been around for quite some time. And it’s already in many of the day-to-day marketing tools you may already use.We talked about how built environment firms can harness AI in their marketing and provide practical ways of application from marketing, content creation /communications and graphic design perspectives so there’ll be something that will apply to us all.Key takeaways:- A quick rundown on what AI is- AI tools that we’ve used- Practical ways you can get started using AI in your marketing workflowsThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers. And I'm happy that we tend to go deep and real conversations with real marketers out in the open. I want you to be so inspired that you come away wanting to try new things.  Resources and LinksAbbas MarketingBloom CreativeBidwellsClick here for the full shownotes including a list of the tools mentioned in this episode.Ways you can support this show If you like this show don’t forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.Today is my special end of year episode so you'll get:My podcast stats in numbersA whistle-stop tour of the key themes and discussions from my episodes this yearA look forward to what's in store for '24And some of the Bloopers from this season. Thanks to all my listeners and guests who have supported the show this year. EpisodesEp 60: From ballerina to architecture marketing with Ellie SharpeEp 59: How to master LinkedIn as marketersEp 58: Growing and marketing your profile online with Chris SimmonsEp 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen DrewEp 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part IIEp 55: Content, Climate and Thought leadership with Rachel Davies, Hoare LeaEp 54: B2B Content creation: Avoiding overwhelm and getting strategicEp 53: Growing an architectural firm with Andy Matthews, Andy Matthews StudioEP 52: Boring, boring, boring: how to inject creativity into your marketingEP 51: Property, pavilions and partnerships with Andrew Foord, JLLEp 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo AbbasEp 49: Getting the most out of events with Nathan Spencer, Karen Willey and Ayo AbbasEp 48: The changing social media landscape with Ayo AbbasEp 47: Marketing to help make the world a better place with Tristram...

Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will.  Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina.In this episode, we talk aboutSuccession planning and acquisitions The power of focusing on the human story and campaignsHow thought leadership and innovation are key parts of their marketing approachTheir approach to awards and the role is has played in boosting visibilityHow they've re-adopted an 'old school' tool for presentations, pitches and collaborationLinksAbbas MarketingPerkins&Will U+IAbout the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don’t forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer. This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and paper to hand. In this episode we talk abouthow Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality contenthow he balances his full time job and side projects the disconnect between architecture education and realities of practice, the importance of reaching beyond the industry to explain architecture's value to the public.why more architects should embrace marketing to communicate their skills LinksAbbas MarketingStacey MeadwellWatch previous episodes of Stacey and Ayo's B2B breakdown LivesAbout the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don’t forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through his Architects INstruction Community, runs sketching schools and has a newsletter about wellbeing. Basically, he's busy, busy busy!!I connected with Chris Simmons online via LinkedIn during one of the lockdowns and have been impressed and following his content ever since. He shares a wealth of knowledge about working in architecture, drawing and sketching as well as creating brilliantly engaging video content. If you've not done so already - it's well worth checking out Chris' Instagram and LinkedIn profile for inspo. In this episode we talk abouthow Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality contenthow he balances his full time job and side projects the disconnect between architecture education and realities of practice, the importance of reaching beyond the industry to explain architecture's value to the public.why more architects should embrace marketing to communicate their skills LinksSquire and PartnersAbbas MarketingArchitects InstructionThe well-meaning ArchitectAbout the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don’t forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social.I’ve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing.Our chat has now been turned into my latest podcast episode that is out today.It's a fun, high-energy, tongue-in cheek episode packed with hints, tips, banter and stories so you can avoid the pitfalls that we’ve identified.Resources and LinksAbbas Marketing websiteArchitecture Social WebsiteBuild-Up Networking CommunityViral post with to.scale co-lab with Architecture SocialAbout the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don’t forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one. In this episode, we cover:• How we can gain more credibility as marketers• The importance of innovation and creativity • The role of AI in marketing • Prioritising quality over quantity.ResourcesAbbas Marketing Hoare Lea websiteAbout the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don’t forget that you can help me to spread the word by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.

Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.I’ve been a fan for a long-time of Hoare Lea's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation.We cover:The importance of thought leadership, how to get buy-in for it and how to do it.How they take a ‘no brochure’ approach and champion digital How they choose digital channelsThe importance of diversity and inclusion.ResourcesFT Longitude | The B2B Thought Leadership AgencyMr B & Friends | Brand strategy and design agency | Bristol UKHoare Lea | Engineers of human experiences.Built environment marketing consultancy | Abbas MarketingThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don’t forget that you can help me to spread the word by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or tell a friend about the show who you think will benefit. 

Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish.Time is always short, and overwhelm is understandable. So: How do you decide what type of content to create?Is it OK to stick to one type of content?Which content channels should you use, and how many?This episode is taken from a live that I Ayo Abbas did over on LinkedIn with Stacey Meadwell for our new monthly live series called the B2B  Comms Breakdown. Resources and linksFind out about Abbas MarketingCheck out Stacey's website Bye bye for nowThis podcast is now taking a bit of a Summer break and will be back in September.More on the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Welcome to the Built Environment Marketing show hosted by me,  Ayo Abbas from Abbas Marketing. Today’s episode is with Andy Matthews who is a co-founder of an architectural practice called Roach Matthews. I first met Andy a few years back when his practice was starting out and he was a panelist on one of our Build Up networking events on new practices.  He was impressive then, particularly in the strategic way that he approached marketing and BD. It was great to catch up now to see how his practice has evolved over the past two years and what systems and processes he’s looking to get in place. Resources and linksFind out about Abbas Marketing here Check out Andy MatthewsRoach Matthews BuildUp talk with Andy Matthews - Homing In Packing a Punch webinar about small practicesThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or tell a friend about the show who you think will benefit.If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Are you tired of seeing tons of boring marketing in the built environment?  Well, you're in luck with this week's episode. It is a short solo episode where I talk about the plethora of boring marketing and how more marketers should be taking a stand to stop it. Resources and linksFind out about Abbas Marketing here Check out Rob Mayhew View Hobbycraft WimbledonThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or tell a friend about the show who you think will benefit.If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

How do you make the most out of events and conferences as part of your marketing?  As  I was heading to UKREiiF last month I interviewed Andrew Foord, Head of UK Marketing at JLL before and after the show. I wanted to see how they approached a major conference where they took a large contingent of staff, hosted their own pavilion and ran a raft of networking events.  It's a fascinating conversation which I hope you enjoy. Resources and linksFind out about Abbas Marketing here Check out JLL’s websiteFind out more on UKREiiFThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews.If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

On the back of attending UKREiiF and other events happening in the current events season, this episode is all about making the best of great content through repurposing so that you get more out of your content. This episode is an example of repurposing in itself, as it's a podcast version of our "It's A B2B Comms Thing' LinkedIn live series from 2022.  Resources and linksFind out about Abbas MarketingCheck out Stacey's website Find out more about Susie Lober ShieldOtterMeet EdgarThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews.If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Events and conferences are a big investment from both a financial and time perspective but also are a huge opportunity. Today’s episode is jam-packed with hints, tips and practical ideas about how you can make the most out of events so you harness them to get the most value. As I’m off to UKREIIF in a few weeks, I’m speaking to Nathan Spencer, Director who is talking about how to get the most out of events from an exhibitor perspective. Then I interview BD  expert Karen Willey from Always Thinking about how to get the most out an event for business development. Finally, I do a deep dive into how to maximise your event presence before, during and after.  Resources and linksFind out about Abbas Marketing here Check out Always Thinking’s websiteFind out more on UKREIIFLink to Karen’s MIPIM posts on LinkedInBlinq digital business cards The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews.If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Today's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not.  It's adapted from a talk that I did as part of CommsFest last month, an event for housing associations' comms people. The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run   Abbas Marketing, a creatively technical marketing consultancy for engineers and architects. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews ResourcesIf you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Today’s interview is a special one.  It’s with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities. Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 – 2009 and another more recently as a consultant with their Arup University marketing team. In this episode we cover: why Arup invests in marketingwhy Arup is looking to broaden the marketing conversations they have from traditional audiencesthe impact of digital and Covid on how they go to marketwhy and how Tristram approaches LinkedIn.The Built Environment Marketing Show is a bi-weekly podcast hosted by marketing consultant Ayo Abbas.  ResourcesArup websiteAbbas Marketing website Support this show by:sharing us on socialfollowing us on Apple or Spotifyleaving a review on Apple or Spotifyor telling a friend about the show who you think will benefit.If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo

Today’s show is a bit of a collab with BuildUp – a built environment marketing community network.  This episode is about personal brand and is taken from a fireside chat online session that I participated in earlier this week.  The interviewer is Dom Staindl and the other speaker is Chris Moore from Price and Myers. In this episode you’ll hear about: What personal brand is and why everyone has oneThe importance of reputation, credibility and visibilityHow personal brand brings opportunities How to get started if you’re an introvertHow to support your colleagues with their personal brand  The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews ResourcesAbbas Marketing websiteBuild UpPrice and Myers If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo