Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic

Today’s episode is taken from a live that I did over on LinkedIn with Stacey Meadwell for our new monthly live series called the B2B Comms Breakdown.

In this takeover episode of the BEMS we’re looking at Content creation: Avoiding overwhelm and getting strategic.

Articles, blogs, videos, podcasts, carousels, panels…the B2B content options are many and varied, as are the platforms and outlets on which to publish.

Time is always short, and overwhelm is understandable. So: 

• How do you decide what type of content to create?

• Is it OK to stick to one type of content?

• Which content channels should you use, and how many?

Bye bye for now
This podcast is now taking a bit of a Summer break and will be back in September.

Watch this episode live

Resources and links

• Find out about Abbas Marketing

• Check out Stacey's website 

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Transcript