29 min
51. How to create inclusive content that makes more people feel seen with Natasha Pierre Inclusion and Marketing
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- Marketing
Publishing inclusive content is a smart way to make more of the people you serve feel like they belong with you. But far too many brands produce content that makes people feel "othered" or where they can't even see themselves or who they aspire to be. No bueno.
In this episode, Natasha Pierre, video coach, strategist, and host of The Shine Online podcast covers how to make your content more inclusive so you can make more people feel seen and build a more diverse customer base.
Get the transcript here
Key points:
How video content has changed the way people buy
How brands often make consumers feel "othered" which pushes them away
How to build a diverse customer base
How to create a customer experience that makes the people you serve feel seen
How to be inclusive with your video content when you're the face of your brand
Why how you talk about things in your content matters in whether or not people feel like they belong with you
How to use video content to increase your authority and visibility
Why we need more creators from underrepresented communities to show their faces in content
Why it's the responsibility of marketers and creators to change the narrative
Links:
Shine With Natasha
Join the Inclusion & Marketing newsletter
Publishing inclusive content is a smart way to make more of the people you serve feel like they belong with you. But far too many brands produce content that makes people feel "othered" or where they can't even see themselves or who they aspire to be. No bueno.
In this episode, Natasha Pierre, video coach, strategist, and host of The Shine Online podcast covers how to make your content more inclusive so you can make more people feel seen and build a more diverse customer base.
Get the transcript here
Key points:
How video content has changed the way people buy
How brands often make consumers feel "othered" which pushes them away
How to build a diverse customer base
How to create a customer experience that makes the people you serve feel seen
How to be inclusive with your video content when you're the face of your brand
Why how you talk about things in your content matters in whether or not people feel like they belong with you
How to use video content to increase your authority and visibility
Why we need more creators from underrepresented communities to show their faces in content
Why it's the responsibility of marketers and creators to change the narrative
Links:
Shine With Natasha
Join the Inclusion & Marketing newsletter
29 min