Marketing Against The Grain

Ep. 327 Kieran dives into how marketers (and anyone) can use AI and just a few smart prompts to create a Prompt Engineer. Learn more on turning PDFs into practical marketing templates, building a custom AI prompt engineer for your specific business goals, and generating marketing tactics. Mentions Want our PDF-to-Prompt Engineer Prompt? Get it here: https://clickhubspot.com/msl Lee Boonstra’s Prompt Engineering PDF https://www.gptaiflow.tech/assets/files/2025-01-18-pdf-1-TechAI-Goolge-whitepaper_Prompt%20Engineering_v4-af36dcc7a49bb7269a58b1c9b89a8ae1.pdf Claude https://claude.ai/ ChatGPT https://chatgpt.com/ OpenAI https://openai.com/ Check out this episode on YouTube: https://www.youtube.com/watch?v=ZnTb99ESoNk&t=417s We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 326 What if you could replace (or supercharge) your entire marketing team in under 45 minutes? Kipp and Kieran dive into how AI can build you an elite-level paid marketer, brand marketer, and product marketer, all powered by custom GPTs. Learn more on step-by-step instructions for creating expert marketing AI profiles, building custom GPTs that act as top-tier marketers, and how to leverage these virtual teammates to solve real business challenges—without hiring new humans. Mentions Get our Luke "The Paid Marketer" Master GPT here: https://clickhubspot.com/gjw ChatGPT https://chatgpt.com/ Claude https://claude.ai/ DALL·E https://openai.com/index/dall-e-3/ Brian Balfour https://brianbalfour.com/ Slack https://slack.com/ Check out this episode on YouTube: https://www.youtube.com/watch?v=18ouksJBwT4&t=38s Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 325 What if you could be 10x more productive—just by letting AI organize your workday? Kipp dives into how to leverage new AI assistants to automate your workflows, optimize your meetings, and finally banish daily chaos. Learn more on integrating Claude and ChatGPT with your Google tools, using AI to map and improve your daily routines, and building a custom personal assistant agent that keeps you one step ahead. Mentions Want our favorite productivity prompt? Get it here: https://clickhubspot.com/dse Claude https://claude.ai/ ChatGPT https://chatgpt.com/ Zapier https://zapier.com/ Make https://www.make.com/en Check out this episode on YouTube: https://www.youtube.com/watch?v=dD6ehvz5fDg&t=642s Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 324 Did you know you can create a high-quality, on-brand pitch deck for your product in under 30 minutes—with almost no design work? Kipp dives into how to instantly create standout pitch decks using AI, blending style, content, and speed like never before. Learn more on why most slide deck generators still suck, how to use tools like Genspark and ChatGPT to nail your brand’s look, and pro tips for turning AI-generated outlines into sales-ready presentations—all without spending hours in PowerPoint. Mentions Want to automate your marketing with AI? Get our playbook here: https://clickhubspot.com/cbr Genspark https://www.genspark.ai/ ChatGPT https://chatgpt.com/ Claude https://claude.ai/ Gemini https://gemini.google.com/ DeepSeek https://www.deepseek.com/ Check out this episode on YouTube: https://www.youtube.com/watch?v=GoSFVjDsNvU Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by HubSpot Media // Produced by Darren Clarke.

Ep. 323 Did you know you can build a custom AI-powered marketing grader for any tactic in just minutes? Kieran dives into the exact process he uses to instantly evaluate and improve marketing work with AI—from legendary copywriting principles to advanced product positioning feedback. Learn how to swipe timeless tactics, engineer prompts for your unique needs, and create a universal marketing grader to upgrade your product launches, landing pages, paid campaigns, and more. Mentions Want more Marketing Prompts? Get 1,000+ AI Prompts here: https://clickhubspot.com/wtc David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman) HubSpot’s CRM https://www.hubspot.com/products/crm Pipedrive https://www.pipedrive.com/ Gong https://www.gong.io/ Check out this episode on YouTube: https://www.youtube.com/watch?v=xRZnnRA2sf0&t=1s Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 322 What if you could steal the AI prompt library of any elite marketer—or even Albert Einstein or Elon Musk? Kieran dives into how leveraging AI and prompt engineering can help marketers automate, scale, and transform their work in minutes. Learn more on building advanced prompt libraries for every marketing discipline, supercharging your teams with insights from legendary strategists, and using cutting-edge tools to unlock genius-level playbooks—no matter your level or background. Mentions Want Kipp & Kieran's AI Prompt Library? Get it here: ⁠https://clickhubspot.com/wgu⁠ Lenny’s Newsletter https://www.lennysnewsletter.com/ “Obsessed: Building a Brand People Love from Day One” https://www.penguinrandomhouse.com/books/609626/obsessed-by-emily-heyward/ “How Brands Grow: What Marketers Don't Know” https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560 Famous Prompts https://famousprompts.com/ Check out this episode on YouTube: https://www.youtube.com/watch?v=4W666qEwQXM&t=483s Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want to know which AI marketing trends will matter in 2025? Click here: https://clickhubspot.com/egc Ep. 321 How much time could you save if your creative team could generate weeks’ worth of campaign assets in just an hour? Kipp and Kieran dive into the game-changing impact of OpenAI’s new o3 model for marketing teams, and why AI-generated creative is about to upend everything you thought you knew about fast, personalized content. Learn more on 5 non-obvious ways to use o3 for marketing, breakthroughs in rapid creative prototyping and testing, and the hidden superpowers of ChatGPT’s new memory and library features that make brand consistency and iteration effortless—even for the busiest teams. Mentions OpenAI o3 and o4 https://openai.com/index/introducing-o3-and-o4-mini/ ChatGPT Pro https://openai.com/index/introducing-chatgpt-pro/ DALL·E https://openai.com/index/dall-e-3/ Sora https://openai.com/sora/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Join our community https://landing.connect.com/matg Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want Kipp's Prompts mentioned in this episode? Get them here: https://clickhubspot.com/pmr Ep. 320 Did you know OpenAI’s new o3 model can catch subtle leadership habits you don’t even realize you have? Kipp dives into how o3 is changing the AI landscape for marketers, making it his favorite LLM to date. Learn more as Kipp covers next-level AI use cases for marketers, how o3 outperforms in research and creative projects, and ways to leverage o3 as your smartest thought partner yet. Mentions OpenAI o3 and o4 https://openai.com/index/introducing-o3-and-o4-mini/ ChatGPT Pro https://openai.com/index/introducing-chatgpt-pro/ Gemini 2.5 https://gemini.google.com/ “Range” by David Epstein https://davidepstein.com/range/ Kipp's prompts for o3 mentioned in this episode: https://clickhubspot.com/pmr Check out this episode on YouTube: https://www.youtube.com/watch?v=xzeqQPTxR78&t=921s We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Join our community https://landing.connect.com/matg Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  Marketing Against The Grain is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 319 How can you go from novice to expert in AI prompt engineering in just 30 minutes? Kipp and Kieran unpack the secrets to becoming an adept prompt engineer and leverage AI to its fullest potential. Learn more on mastering the essential components of an effective prompt, utilizing custom GPTs for tailored outputs, and transforming marketing tactics with deep research and automation. Mentions Want Kipp's prompt? Get our AI Prompts here: https://clickhubspot.com/sct Greg Brockman https://www.linkedin.com/in/thegdb Jasper https://www.jasper.ai/ Gemini https://gemini.google.com/ Claude https://claude.ai/ Check out this episode on YouTube: https://www.youtube.com/watch?v=srUzcTvA-QQ&t=523s We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 318 What does it take to leverage LinkedIn to its fullest potential? Kipp and Hala Taha (CEO & Founder YAP Media) reveal a four-step content formula to go viral on LinkedIn and break through the noise. Learn more on maximizing your reach by understanding LinkedIn's unique algorithm, mastering the art of engagement, and creating content that aligns with LinkedIn's editorial agenda. Mentions Want the formula to go viral on LinkedIn? Get the database here: https://clickhubspot.com/hla Hala Taha https://www.linkedin.com/in/htaha/ Gary Vee https://garyvaynerchuk.com/ Alex Hormozi https://www.acquisition.com/bio-alex Leila Hormozi https://www.acquisition.com/bio-leila-2 Slack https://slack.com/ We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 317 Can you build the world's best landing page with AI in under an hour? Kipp and Kieran dive into the innovative process of using AI to construct top-tier landing pages swiftly and efficiently. Learn more about leveraging deep research to create comprehensive style guides, applying Gemini 2.5 Pro for strategic marketing insights, and enhancing designs with both Claude and Lovable for optimal results. Mentions Get Kipp's AI Prompt Playbook to Create High-Converting Landing Pages in < 60 Minutes: https://clickhubspot.com/alp Gemini 2.5 Pro https://deepmind.google/technologies/gemini/pro/ Lovable https://lovable.dev/ GPT-4 https://openai.com/index/gpt-4/ Claude https://claude.ai/ For a better visual experience and to see everything we're sharing on screen, check out this episode on YouTube: https://www.youtube.com/watch?v=_b53o1fHMOg&t=201s We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg If you love the show, be sure to follow us on your favorite podcast platform, and drop some love in the comments/reviews! The best review is sharing your favorite episode with your friends and family. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 316 Why spend $25K on marketing strategies when you can get the same value for free? Kipp dives into how Google Gemini 2.5 can revolutionize your marketing strategy without costing a dime. Learn more on using deep research to write effective prompts, creating comprehensive marketing campaigns, and utilizing AI models to build out detailed marketing assets with ease. Mentions Curious how we used AI to skyrocket our conversion by 82%? Find out here: https://clickhubspot.com/vcr Want Kipp's prompt? Get it here: https://clickhubspot.com/swv Gemini 2.5 https://gemini.google.com/ OpenAI 4o Image Generation https://openai.com/index/introducing-4o-image-generation/ ChatGPT https://chatgpt.com/ Check out this episode on YouTube: https://www.youtube.com/watch?v=49uoV2k6btA&t=4s We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 315 The Internet is melting as ChatGPT's brand new image generation feature rapidly gains users! Kipp and Kieran dive into how you can leverage this groundbreaking tool to transform your marketing efforts. Learn more on creating endless variations of marketing content with AI, crafting stunning visuals using deep research and templated prompts, and redefining traditional creative processes with innovative AI solutions. Mentions Get Kipp's Prompt here: https://clickhubspot.com/prm Get our AI Content Creation Checklist: https://clickhubspot.com/cct ChatGPT 4o https://openai.com/index/hello-gpt-4o/ Deepmind https://deepmind.google/ David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman) Check out this episode on YouTube: https://www.youtube.com/watch?v=QMg5lFzVDq0&t=6s We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 314 What if you could create your very own personalized call-in podcast with a simple AI hack? Kipp and Kieran dive into this game-changing approach to using AI tools to accelerate learning and produce tailored content. Learn more on harnessing Deep Research for comprehensive information, structuring prompts for maximum effectiveness, and setting up a unique two-way conversational podcast to transform your listening experience and boost your expertise. Mentions Get our guide to NotebookLM here: https://clickhubspot.com/uco Deep Research https://openai.com/index/introducing-deep-research/ NotebookLM https://notebooklm.google/ We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 313 Are you maximizing the impact of AI in the simplest ways possible? Kipp and Kieran dive into how to set up and utilize a Project AI Assistant using tools like ChatGPT, Claude, or Gemini Gems. Learn more on maximizing the use of structured and unstructured data, creating effective templates for frequent tasks, and setting clear instructions for your AI Assistant to enhance productivity. Mentions Want more game-changing prompts? Get the list of 1,000+ AI Marketing & Productivity Prompts: https://clickhubspot.com/env ChatGPT https://openai.com/index/chatgpt/ Claude https://claude.ai/ Gemini Gems https://gemini.google.com/gems/create Loom https://www.loom.com/ Checkout this episode on YouTube: https://www.youtube.com/watch?v=lx9zKuVL4k0&t=1s We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 312 Is 2025 the year where a decade's worth of progress will unfold? Kipp and Kieran dive into the rapid advancements in AI, focusing on why Google's DeepMind is poised to lead the charge with Logan Kilpatrick (Google DeepMind). Learn more on how AI's swift evolution is transforming business expectations, the unique advantages Google holds with its breadth of tools, and key AI use cases that marketers, founders, and creators can start applying today. Mentions Logan Kilpatrick https://www.linkedin.com/in/logankilpatrick Google DeepMind https://deepmind.google/ GPT-4 https://openai.com/index/gpt-4/ Gemini https://gemini.google.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Ep. 311 What if you could have Steve Jobs and Oprah Winfrey as your personal guides? Kipp dives into how to turn AI into your personal board of directors, transforming your approach to big projects and decisions. Learn more on selecting impactful figures for guidance, crafting the perfect AI prompts, and utilizing AI insights to overcome challenges and inspire new perspectives. Mentions ChatGPT https://chatgpt.com/ OpenAI’s Deep Research https://openai.com/index/introducing-deep-research/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod

Ep. 310 Can you imagine editing any image using just text prompts? Kipp dives into Google's groundbreaking AI updates and the future of image editing with Gemini 2.0 Flash. Learn more about the seamless blending of text and image editing, innovative use cases like creating the perfect passport photo, and practical tips on how marketers can save time with this new tool. Mentions Gemini 2.0 Flash https://deepmind.google/technologies/gemini/flash/ Photoshop https://www.adobe.com/products/photoshop.html  Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 309 Are you ready for agents like Manus AI to revolutionize entire workforces by cutting hours down to minutes? Kipp and Kieran dive into the groundbreaking potential of the first true autonomous agent, Manus AI, and how it can perform complex tasks that once required human teams. Learn more about how Manus AI is transforming roles by building effective BDR use cases, rewriting product pages, and managing multiple social media accounts simultaneously. Mentions Manus AI https://manus.im/ Claude https://claude.ai/ Cursor https://www.cursor.com/ Lovable https://lovable.dev/ Check out this episode on YouTube: https://www.youtube.com/watch?v=dN3RsdCOsuw&t=412s Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Ep. 308 Have you ever had a conversation with AI and felt like you were talking to your best friend? Kieran dives into the most impressive conversational AI experience with Sesame AI, showcasing its revolutionary capabilities in voice interaction. Learn more about the challenges and breakthroughs in AI voice technology, the emotional awareness in models like Sesame that sets them apart, and the future implications for industries such as gaming, audiobooks, and customer service. Mentions Sesame AI https://www.sesame.com/ OpenAI https://openai.com/ Grok https://x.ai/ Check out this episode on YouTube: https://www.youtube.com/watch?v=Hkj-shdh8Gk&t=1s Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.