How can business combat greenwashing?

Have you noticed an influx of products marketed as sustainable, eco-friendly, or recycled? You're not alone. As the global climate emergency accelerates and consumer awareness grows, businesses are increasingly leveraging green marketing to reach conscientious customers. But not all marketing is created equal. In this episode, experts from B Lab, Wieden + Kennedy Amsterdam (Advertising agency + B Corp), and global environmental movement Extinction Rebellion explain the problem of "greenwashing," when marketing is designed to make consumers believe a business is doing more for the environment than they really are. We talk about how to spot greenwashing and learn from companies that are telling transparent stories about their environmental footprint. In this episode we answer:What is the difference between green marketing and greenwashing?How have businesses and the advertising sector misled consumers about their environmental responsibility?How can these same players combat greenwashing?How can consumer aw