How to create compelling communications to grow powerful relationships and a community at scale. Craig is one of the top copywriters in the world and shares profound insights.
Master Communication with Craig Clemence
(warning: f-bombs are dropped)
Show notes below
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Topics Include:
Speaking to One Person about their Dreams Hopes and Desires
How to strategically prepare for resonance with an audience
Getting into the emotion as if you were in someone’s head (from their biography)
Write directly to the person you are looking to serve/resonate with
You can only make them feel like your solution is the best fix for their problem
The poor of leverage in communications, how to powerfully grow your audience
Split testing and stacking wins
Think about benefits and how it is going to resonate with their hopes and desires
Crowds have wisdom
Take your own advice more often
Tell stories if you want people to stay engaged
The great reveal, revealing that you have been there reveals trust and connection
The hot knives: Make them Feel, also entertain and/or educate to stick
The value of Mastermind and the key to building life changing relationships