Successful Associations Today Mary Byers

Arlene Pietranton, PhD, CAE is CEO of the American Speech-Language-Hearing Association and recognized as a top association and non-profit innovator.
We're talking about the most important aspects of creating an innovation culture for an association -- a culture that enables us to deliver the best value for members.
It begins with a question ... how can we make this better? Sometimes it means we grow this or move that. Sometimes it's incremental and sometimes revolutionary when things need to transform. And sometimes it's an opportunity to be proactive -- to rethink, reformulate, reshape in response to disruption.
Regardless, associations need to be an innovative, collaborative environment, able to navigate change across these different perspectives. Listen in to learn how ASHA has developed such a culture.
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© 2021 Mary Byers

Eboni Wall is the VP of Global Strategy and Innovation for the Produce Marketing Association who leads innovation conversations inviting all staff to get out of their ruts and out of their own way.
Having an established innovation process encourages ideas from staff that will help membership and internal operations and culture. Part of that process is knowing that when you try new things, there will be failures -- and that is a great part of the innovation process. It’s all about learning from those failures and adjusting based on what you've learned.
Eboni shares how PMA developed their strategy and built an innovation welcoming culture that has allowed them to achieve some big wins along the way.
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© 2021 Mary Byers

Amanda Kaiser is a membership engagement specialist who has personally interviewed over 470 members to better understand why human beings engage in communities online and during conferences. She is also a professional speaker, co-founder of the Incubator Series and author of the popular SmoothThePath.net blog.
Earlier this year, Amanda teamed up with Matchbox Virtual Media to produce the Virtual Networking Incubator Roundtable — one part lab, one part tech testing ground and one part problem solving event — where over 150 association leaders met with one goal: to determine if virtual networking events could be meaningful.
In this episode we will unpack strategies and tips from the Incubator to help you plan your next virtual or in-person networking event.
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© 2021 Mary Byers

Celisa Steele and Jeff Cobb are co-founders of Tegoras and co-hosts of the Leading Learning podcast. Each has spent more than 20 years designing, developing, delivering, and marketing adult lifelong learning, continuing education, and professional development. At the forefront of learning technology trends, they have developed deep expertise in helping organizations grow and improve their continuing education and professional development.
In this episode we explore the key trends in adult learning that associations should be considering as we think about a post-pandemic future and the educational strategies that will help the association capitalize on them.
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© 2021 Mary Byers

Bruce Rosenthal is a strategic advisor and consultant to associations and not-for-profit organizations, creating successful corporate partnership programs that increase revenue, add member/constituent value and foster sustainability. He is
convener of the Partnership Professionals Network a national sponsorship and partnership organization.
Sponsorship was already under pressure and undergoing changes prior to COVID but the pandemic accelerated those changes. With sponsorships being part of the livelihood of many organizations, we're talking about what these changes are, how they have ramped up, how they are affecting associations, and what the future of sponsorship looks like.
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© 2021 Mary Byers

Melynn Sight and her company nSight Marketing help associations win the battle for member attention, readership and engagement. It all begins with a compelling value proposition that conveys why the association matters.
She is the author of the book Breakthrough Value which helps associations understand what a value proposition is and the 7 critical steps to discovering and backing up their own unique value message.
What is the job of the value proposition?
How do you discover what your members think is important, what they need?
Once you have a compelling value proposition, what next?
Discover all this and more in this value-packed episode.
Learn more about Melynn and her book at https://breakthroughvalue.org
Please click the like button above and leave a review if your favorite podcast app has that ability. Thank you!
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© 2021 Mary Byers