Cobra beer Founder - how to get through crises having nearly lost his business three times | Lord Karan Bilimoria Secret Leaders with Dan Murray-Serter

Lord Karan Bilimoria is the Co-Founder of Cobra beer, the best selling beer in Indian restaurants around the UK.
We all pray for those moments we find a gap in a market we can exploit. That’s exactly what happened to Karan in 1989, realising the UK needed a better lager that complemented pan-asian food.
He’s now a member of the House of Lords, having joined in 2006 and sits as a cross-bench peer, helping in particular with the Covid response.
Over the years he’s almost lost the business 3 times, so what has he learnt about building resilience?
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