The Styling Advisory Podcast - Personal Styling Business Interviews

Ahead Of Your Curves is a disrupter in the Australian rental fashion space making it easier for personal stylists to source outfits for their mid-plus size clients, as traditional retailers fail to provide high end, beautiful collections that fit the average woman. Today we're joined by AOYC Founder Kylie Wall, who started the company after years of enduring change room meltdowns, being told to wear black and never being able to borrow her friends' clothes growing up. Being the ‘pretty fat girl’ with nothing beautiful to wear drove her decision to build a rental platform solely focussed on the Size 14-24 market. With a growing list of Australian and International designer brands, all re-shot on stunning curve models, this is your new go-to resource for sourcing special event and every day wear for your plus-size clients! https://aheadofyourcurves.com.au/ @aheadofyourcurves EXCLUSIVE OFFER FOR PERSONAL STYLISTS (Australia Only) Personal Stylists have been generously gifted an exclusive 20% of ANY RENTALS (excluding sale items) to celebrate the launch of Ahead Of Your Curves. TCs Items that are on sale aren't eligible however the customer will automatically receive free shipping. No minimum purchase requirement Active from today until Jun 30 Simply use this code Styling20 at checkout.

We're going to chat about how Friska Wirya went from entrepreneurial newbie with $0 in the bank to international keynote speaker, fuelled by a trial and error approach to her marketing mixed with a highly intentional brand. Friska and I first met at a Mys Tyler x Mirvac collaboration last year for their Spring Fashion Campaign, where stylists and Mys Tyler fashion contributors were hosting talks throughout their key shopping centres. And as soon as I walked into the event space, I knew Friska was the QUEEN. Her outfit, her hair, her posture, her delivery and her presence was powerful, commanding and chic as fuck. A walking billboard (#oldschoolmarketing) for her brand presence and image consulting work. This is a woman who went from receiving zero engagement on Instagram except for weird marriage proposals, to having CIOs and CEOS slide into her DMs. Specifically, we'll chat about: ⭐LinkedIn Content that works; from video to long form, the vault of wisdom ⭐How to boost your own brand presence on LinkedIn with thought leadership ⭐Leveraging a Tedx Talk to sell her keynote overseas ⭐Building her content suite; The Value Ladder including her $5 eBook, 2 day workshops, 90 minute 1 on 1s and keynote public speaking ⭐Using her own intentional presentation to elevate her business opps ⭐The 2 day workshop stylists should attend to level up their own presence This interview is a must listen for image consultant and personal stylists who want to offer brand presence/image consulting to executive clients. FOLLOW FRISKA IG: @freshbyfriska https://www.freshbyfriska.com/

My guest today is Sarah Neill, CEO and the founder of Mys Tyler, an app where customers can find ‘like bodied’ fashion creators and personal stylists to help them feel more confident in what they’re buying. And in a retail first, the Mirvac portfolio of shopping centres in Australia is partnering with the Mys Tyler app and The Embrace Hub bringing together aspirational online content and relatable, inclusive in-store experiences for customers of all ages, shapes and sizes, driving genuine changes in the narrative around body confidence. In the first 2 weeks of September within Mirvac owned shopping centres in Australia, customers can access an incredibly diverse range of personal stylists and fashion experts both online and in their local centre; via masterclasses, fashion shows, Style QAs and one on one styling sessions; these are conducted by real women, of all ages, shapes and sizes, and they’re there to help inspire, educate and include you in conversations around dressing to make you feel good. All ticket sales from these styling events go to supporting initiatives that will change the narrative around body confidence through The EMBRACE Hub. If you’re based in Queensland, experience the Full Bloom styling sessions and events at Orion Springfield Central & Kawana Shoppingworld. For all our NSW listeners catch all the action at Birkenhead Point, Broadway, Greenwood Plaza, Metcentre and Stanhope Village. Tickets can be purchased on the shopping centre websites now. The Mys Tyler platform is paving the way for stylists by helping connect customers and clients with fashion experts they know will understand their unique bodyshape - ALL STYLISTS are invited to join the app as creators.

This is a follow up episode from "How To Use Tik Tok For Stylists Over 40" and I'm SUPER EXCITED to share it with you. My guest is Cecilia Stoeckicht, a bilingual, Midlife Image Coach who decided to test out the strategies shared by digital marketing and TikTok specialist, Candice DeVille, Co-Founder of Co-Pilot Crew, because she wasn't seeing much audience growth on Instagram. Hear first-hand from a stylist who is not a digital native about the experience of trialing content creation on TikTok, how it feels and why it's working. We will loop back in with Cecilia in 3 months to see how she is going, and to confirm whether content creation is easier, more effective or more revenue generating in TikTok compared to other social media platforms.

Rebecca Lau Marsh is a stylist and fashion entrepreneur with an incredible ability to generate her own PR coverage. Why does this matter? Because if you’re starting out without an existing personal styling client base, you’re going to need an audience. And I’m guessing you don’t have buckets of cash lying around for ad campaigns, right? So PR can be a quick and free way to reach your ideal clients at scale – think TV segments, magazine articles and editorial contributions. As a pioneer of online fashion retail, and owner of 3 successful online businesses including Love My Baby, 21 scrubs and Kit and Cradle, I wanted to understand what a small business owner can do to secure editorial coverage in a highly competitive industry. Fortunately for you all, I was able to persuade school friend, mum and all-round hustle QUEEN Bec to join me on the show so I could squeeze all those juicy PR insights out into a refreshing cup of ‘What You Can Do Right Now To Reach More Clients.’ You’ll Learn: · How Rebecca was able to secure PR coverage without any experience in PR · How she pitched herself to editors · How she comes up with angles for stories to pitch · How she develops relationships with editors · How she manages this work amid all the other things we have to do · Tricks to make your headlines POP · Many other things. Just listen.

In this month’s free marketing training session, we had Candice DeVille, CoFounder of digital marketing agency Co-Pilot Crew onboard to help us understand how to use Tik Tok for stylists to grow their business. Candice and the CoPilot team typically work with mid to large size businesses and substantial advertising budgets, so the insights provided will help small business owners with no advertising budget to compete in this competitive landscape. The questions posed in this session included: ·Is there any benefit to using TikTok, particularly for 40 plus for all of us that are not digital natives, meaning we didn't grow up with social media? ·What can we do about it right now? ·Does it replace the stuff I've already done? ·What are the opportunities for business growth? ·How could it help me find clients if I don't have extra hours in the day to create content for another platform? Grab a pen and paper because you'll DEFINITELY walk away with some instant actions, some fresh perspective and a renewed sense of creativity. PS If you want to attend the next free monthly training, subscribe to The Styling Advisory Committee via www.stylingadvisory.com.au

Today I’m talking about the social media content tricks personal stylist Chelsea Brice has implemented to become an award winning stylist with an international business, booked out services and a team of stylists working for her across various states in Australia and New Zealand.  Chelsea has managed to scale her business to become a booked-out stylist and bring on other stylists without losing the trust of her audience who have been following her content for years. We wanted to find out what marketing strategies she followed to create this incredibly successful business model.  Check out her social media tricks LIST here A LITTLE FAVOUR 🙏💖 Love, if you could quickly rate, review and subscribe to our show it would mean the world to me. Thank you so much 💖💖

How did personal stylist Janine Coney build her Instagram audience to over 11,000 followers? What grass -roots, 'old school' marketing activity works better for Janine than any other? And what's the most popular styling services her UK clients are booking in now? Find out the unique marketing mix that works for Janine in today's episode. As always, you'll see that there are so many different ways to grow your social media audience, build your email list, drive web traffic and grow your client base - we just need to find the solution that works for you. Janine and I worked together in my 1 on 1 coaching sessions last year and it's been a pleasure to see her building on her mission of making women visible! If you're ready to find the ideal marketing strategy for your business, let's customise a plan together! Head to www.stylingadvisory.com.au to book your complimentary tea & chat.

In today’s podcast episode, International Stylist and Bespoke Shopper Coco-Louise explains why she values creativity-based marketing over complicated strategies to attract clients. Coco-Louise helps her ‘guests’ (styling clients) embrace their most true self. And she’s decided to follow suit with the way she approaches digital content creation, choosing to tap into her own creativity instead of being paralyzed by the myriad marketing strategies out there. It’s an interesting perspective from a genuinely creative, artistic soul who felt inhibited by the traditional or ‘right way’ to market her styling business. Her story proves there is ALWAYS a way to market your styling business that feels right for you, no matter what everyone else is doing. Let's create the most engaging, creative and completely unique content plan for your styling business together in our 1 on 1 Coaching Program! https://www.stylingadvisory.com.au/styling-business-coaching/

Ozuola Martins is a celebrity, editorial and red carpet stylist now pivoting into the world of personal styling. The challenge for many celebrity stylists looking to build up their personal clientbase is the need to move away from the reliance on word-of-mouth and referrals towards a more strategic marketing plan that attracts the right personal styling clients consistently. A key component of this marketing plan is the need to COMMUNICATE YOUR VALUE. Which is easier said than done if we don’t believe whole heartedly in ourselves. With over 20 years experience, Ozuola is one of London’s most talented stylists. I mean, let’s just look at some of her incredible styling achievements: ✨Styling members of The Royal Family for editorial shoots, personal shopping and event looks ✨Styling for BBC, ITV & Channel 4 Presenters ✨Curating Celebrity Special Event Looks - Derby, Ascott, Elton John White Tie & Tiara Ball, Red Carpets ✨Styling ad campaigns for international retailers like SPACENK & BROWNS ✨Editorial styling for Hello Magazine, Tatler ✨Corporate consulting for The HYATT Group And yet, in today’s episode, Ozuola shares her own struggle to believe in herself and her abilities, despite these numerous styling accolades. Join us for another real, raw and honest conversation about the ups and downs of being a successful stylist, creating content we really care about, and what Ozuola had for lunch in the Royal Lodge! Make sure you RATE, REVIEW & SUBSCRIBE to our show below. Want To Work Together? Click here to see our programs. Watch this Interview on StylingAdvisory TV via Youtube https://www.youtube.com/c/StylingAdvisoryTV

Welcome to another 'TEA & CHATS - STYLING BUSINESS MASTERCLASS!'  This time, we were joined by Clinical Psychologist Talya Rabinowitz and C-Suite Brand Transformation Specialist, Dara Donnelly, along with image experts from around the world to uncover this pressing issue....  ⭐How In The Name Of Zeus Can We Get People Actually Connecting With Our Posts, Blogs & Emails??? ⭐  It's so soul-destroying when you put hours into a piece of content, only to have it generate a few likes from friends and family.... We're doing this stuff to attract amazing, like-minded individuals to our business, and we don't have time to waste!  So let's find out what makes someone feel a sense of connection on a subconscious level, and then create social media/digital content from that place!  PS 💥 We can teach you how to create this type of MAGNETISING CONTENT for your own brand in a fabulous new program called 'THE CONNECTION'.  Our Connection participants finally discover the path to build their version of a styling business, with content that flows from their soul. Like this gal:  "This course with Sarah Cohen and her colleagues was a game changer for me. I was feeling completely overwhelmed on how to approach my marketing strategy. Feeling unable to handle the realm of social media, Sarah was able to guide me through processes and strategies on how to best approach this whilst being my true self. Sarah and her team were able to ‘set me free’ of all preconceived ideas and allow me to speak my truth in my own way. She showed me that being true to oneself speaks volumes! I would highly recommend this course if you are truly looking for a way to move forward in your business and are needing a fresh, authentic and realistic approach. Great work Sarah and team! X - Patrizia Smreker, VIC  If you want to:  🔥 Learn how to regulate your own nervous system to get the BEST stuff out of you without anxiety 🔥 Unblock your ideas for a truly unique styling business  🔥 Create a year's worth of content for all your marketing platforms that feels 100% you instead of the boring old formula AND  🔥Start build an online community of people, like you, who are desperate for your services THEN JOIN US!  Head to https://www.stylingadvisory.com.au/the-connection-marketing-program/ Want to join our next masterclass FREE? Head to The Styling Advisory website and join our styling community.

What does 'ethical image consulting' look like, and how do stylists support this global shift in consumer interest?  The term 'sustainability' is thrown around ALOT in the styling world - so I wanted to ask the OG of ethical stylists, Colour Expert, Melbourne Image Expert, former President of the Melbourne Chapter of the AICI and author, Donna Cameron, what's happening in the sustainable styling realm right now.  I was also interested in understanding whether this retail trend was starting to show up in the demand from styling clients - are clients genuinely looking to change the way they consume fashion? Donna and her business partner Briar Jasper-Batson founded a really cool styling initiative, called 'Fashion By Foot'; The two take clients on a walking tour of Melbourne's independent designer studios, where you'll get to see first hand how the garments/accessories are made, the time it takes, the effort, and how this type of slow, considered, unique retail experience is a more sustainable way of shopping.  This episode is a great one for stylists interested in using your image business as a vehicle to continue supporting ethical fashion and sustainable initiatives. HAVE YOU JOINED OUR STYLING EXPERT COMMUNITY? ☕👗🦄🤣 We host free, monthly 'Tea & Chats' Sessions, tackling all the big marketing questions that image experts face. You can join us here AND receive 50% Off your annual subsciprtion to Virtual Styling Biz Tool Shopshare!  Catch up on the latest Tea & Chats Business Masterclass HERE.

Are you a personal stylist struggling to find amazing brands for your plus-size clients?  Or are you a stylist specialising in curvy, full figured or tall styling, looking to find new clients? In this week’s episode of The Styling Advisory Podcast, I got to chat with Sylvie Wilson, Co-Founder of INSYZE, a personalised shopping and community platform for plus-size fashion.   Founded by Sylvie and her sister Danielle, INSYZE is a plus size ecommerce site and search engine, helping users (and stylists) search for the clothes you want, from lots of different brands - all in your size and in one space.   What I loved about this concept was:   1. The average woman is technically ‘plus-size’ and for too long retailers haven’t prioritised extending their size ranges. So businesses like INSYZE are pioneering this segment of the market   2. They’ve built in a community component to their ecommerce site, which actually drives most of their engagement and sales, because it’s built on genuine, real, no b/s conversations  3. Stylists can use this platform to quickly source incredible options for clients, and then present them in cool shoppable videos using Shopshare 4. Stylists can also use the ‘CHATS’ community feature to build their profile.   STYLING JOB OPPORTUNITY (Nov 2021) INSYZE are looking to hire a stylist to work with them for a new 'get the look' feature they've just launched.  Please email your interest to info@stylingadvisory.com.au and we’ll connect you with INSYZE.

This week we catch up with Emma Inteman, founder of the ultimate video tool SHOPSHARE, to find out what new features they’ve introduced to help personal stylists build incredible, global styling businesses.   With their exclusive tech, SHOPSHARE is the only platform offering a human touch to online shopping via video integration. The ideal virtual styling solution for clients who want to personalise their recommendations, curated looks and shopping services.   You’ll learn:   *How to monetize the ‘pre-shop’ work you do for each client  *How to turn 1 shoppable video or mood board into a marketing tool, commission generator AND a paid service  *How to use shoppable videos and mood boards to prove your value as a stylist   *** Didn’t catch the first episode? Check it out here:  https://anchor.fm/thestylingadvisory/episodes/Customised-Shoppable-Styling-Videos-with-ShopShareTV-Founder--Emma-Inteman-ejj585 Want 50% off your annual subscription to SHOPSHARE? Make sure you sign up to become a Styling Advisory Committee member here.   WE NEED YOUR HELP! At The Styling Advisory HQ, we’re working our super hard to provide you all with AS MUCH free content as possible.   All we ask is that you rate, review and subscribe to our podcast, so we can keep brining you real insights from people that share honest styling business stories.

SIGN UP TO OUR STYLING ADVISORY COMMITTEE AND RECEIVE: ✔Invitations to our monthly, LIVE business and marketing webinars ✔Plus 50% OFF Virtual Styling Tool 'Shopshare' CLICK HERE: https://app.monstercampaigns.com/c/e7ba4edj8yzbicralr2w ****** In my latest podcast, I get to deep dive into the heart of styling with AICI Certified Image Master and author of 'The Triumph of Individual Style', Carla Mathis. I first met Carla as a student of The Style Core, and am fortunate to call her both a friend and business partner in the ‘Going Virtual’ Program we co-run alongside Erin Mathis. In today’s conversation, we really delve into the soul of styling, and the role of the ‘identity’ for clients. Carla has experienced incredible hardships growing up, but she has used this trauma to empathise with her clients and shift the meaning of an image consulting session towards something much more holistically healing. As an image expert, you get to remind your client of what they’ve forgotten about themselves, and how to tap into that deep soulful stuff. Despite their body shape challenges or concerns, what you’re really doing is helping them uncover and acknowledge what is beautiful about themselves. Listen to how Carla teaches 'connection' to aspiring stylists and what this means for your own brand, business and marketing moving forward. READY TO BUILD A BRAND AND CONTENT THAT GUARANTEES CONNECTION WITH THE RIGHT AUDIENCE? Join our live coaching program, 'The Connection' starting Oct 4, 2021.... you'll get a brand identity and content plan that flows from the heart seamlessly and effectively, delivered by brand specialists and psychologists. https://www.stylingadvisory.com.au/the-connection-marketing-program/

I wanted to share a recording of our monthly, free industry catch-up called 'Tea & Chats' Styling Business Masterclasses. Any and all stylists, image experts and aspiring stylists are invited, just sign up to our Facebook community @StylingAdvisoryCommittee via our website. This month we spoke with clinical psychologist Talya Rabinovitz about how we can start to build real, genuine connections with our audience and build trust towards client bookings. We shared: ⭐Why we are hating the process of marketing right now ⭐What's impacted our ability to show up as ourselves ⭐What happens when you acknowledge your soul's true purpose Want to learn how to build connections with your audience in a fulfilling, gentle, authentic way without having to smash out post after post? Then you need to join THE CONNECTION program. ✨WHAT IS IT? A mentor-facilitated program to develop your authentic brand, niche client and digital marketing content designed to magnetise clients. ✨WHAT'S THE FORMAT? -Weekly instructional training -Weekly exercise to complete a new step of the brand & marketing plan -Weekly group working session with mentor to refine each section of your plan ✨WHO ARE THE TEACHERS? Sarah Cohen, Founder of The Styling Advisory Talya Rabinovitz (Clinical Psychologist) Dara Donnelly (C-Suite Brand Advisor) ✨WHAT DO I GET? A powerful brand summary co-created by a C-Suite brand specialist A clear niche you intrinsically know how to talk to without effort A strategic content plan for the year that is so clear, aligned, exciting and easy you'll fall in love with building your business again *PLUS* 💥Access to mentors weekly 💥Exercises to help you activate the most creative part of your brain ✨WHEN ARE THE SESSIONS? We call them 'Cosy Connection Circles', and they happen weekly at 9am at 4.30pm AEST Starts Oct 4th - Dec 22nd 2021. BOOK A CHAT WITH SARAH 🔽 https://stylingadvisoryschedule.as.me/schedule.php?appointmentType=25955670

Hi everyone! I was so excited to reconnect with personal stylist and entrepreneur, Lauren Messiah! Lauren is an amazing example of someone who makes decisions based on gut feel, and right now, her gut is telling her there is power in slowing down, talking from the heart and connecting with people who totally get her. Over 12 years she has thrown herself into endless launches, and built a 7-figure business as a result. But her reflections of that period and her renewed focus are a refreshing message for those of us who are ABSOLUTELY EXHAUSTED with the content expectations for entrepreneurs. There is so much gold in here.... but I hope you takeaway this beautiful piece of wisdom..... 'WHY' you started your styling business, why you care about helping others, why you are driven to this industry, is what builds connections. And connections are the only thing that drive client bookings. So if you're not getting any love from your current marketing efforts, it might be that you've lost yours.... we'll help you find it via https://www.stylingadvisory.com.au/the-connection-marketing-program/

Traci Jeske is the director of En Vogue Stylist, and an internationally certified personal stylist based in Italy. "Blending Italian la dolce vita with her flair for fashion and style Traci takes her personal life experiences, living in Australia, working in Dubai, London and abroad, overcoming an eating disorder and her experience of over 30 years in the fashion industry to help women find their unique style." At the beginning of her personal styling business, Traci quickly realised that just having a social media page and a website was not enough of a marketing plan to successfully attract clients.  So Traci found mentors, courses and external support to help her build brand awareness and credibility; 2x marketing objectives that became pivotal in her ability to grow her business internationally.  Business owners working for themselves, like most stylists, often miss out on the dynamic engagement with other people to generate ideas, talk through strategies and stay motivated.  This is why Traci reached out to mentors and marketing coaches; Her success is partly due to her ability to identify and build a team of experts around her.  This interview is another great reminder that success happens over time, you don’t have to go it alone, and if you stay consistently on task with your marketing, you will build the business of your dreams, whatever that looks like to you.  If you love learning new ideas and hearing other stylists share their business lessons, please join us every month for ‘Tea & Chats’: Styling Business Masterclasses on Zoom.  You can join us via our private FB Group @StylingAdvisoryCommittee

This episode is sponsored by our new offering, The Ultimate Stylist Marketing Funnel; a prioritized planning and implementation program to help you create the most effective marketing content every month for your business.  This is the perfect solution for stylists struggling to reach their ideal client online, or convert that audience, subscriber base or web visitor into clients.  We want to convert these people into clients but we also want to get a handle on our marketing activity so it’s effective without taking over our lives….  We need to give our audience the right content, at the right time, on the right platform, moving them through a buyer journey.  Our Marketing Funnel helps you create content for every stage of this journey for the whole year!  You’ll receive worksheets, monthly group coaching sessions and weekly access to marketing mentors, to get you creating a unique brand, niche client, and all the marketing content you’ll need for the year! Head to our website for more details. https://www.stylingadvisory.com.au/ultimate-stylist-marketing-funnel/ **** Our guest today is Caitlin Marwaha, a Melbourne based stylist and founder of the CM Style Squad.  Caitlin shares her approach to marketing her business, how long it takes for her to convert clients, and the reality of building a 6 figure styling business…. It takes time, consistency, keeping track of what content works, a personal brand that resonates with your tribe, and realistic expectations.  All those stylists with imposter syndrome or a feeling of failure because you haven’t got enough clients yet… this one’s for you!  TimeStamps💥 [00:00:17] Caitlin’s current launch period, styling experience to date and the decision to start running an online styling group program. [00:03:28] Recurring revenue for stylists verses the unpredictable nature of client appointments. Launching to a warm audience on social media.  00:04:51] How Covid impacted the messaging and value of a styling membership; it’s about community. “It's one hundred percent the community element that keeps the women there.”  [00:05:48] Why Caitlin’s styling community is the perfect example of why Imposter Syndrome shouldn’t be an issue, nor stop you from building your styling business. “It’s not the service itself, it's how that service makes you feel”. [00:07:03] Why there is room for every stylist. Clients will find their own tribe.  [00:09:00] Whether to promote the tangible styling results of a membership or the community experience. The marketing messages that work? Exclusivity and social proof.  [00:10:00] The Style Quad Niche Client  [00:11:26] What clients want and how they want their styling problems solved; Group or one on one.  [00:12:00] How long it really takes for someone to become a styling client  [00:14:06] Growing her community on Instagram, paid marketing (Facebook ads) and networks.  [00:16:00] Committing to consistent marketing content.  [00:16:27] The struggle with getting that balance between how much value do you share online and how much do you keep for your paid clients.  [00:17:27] Blogging vs Social Media to attract clients  [00:19:05] The metrics or data Caitlin looks at to determine whether the marketing content was effective.  [00:23:04] Setting realistic expectations when building a styling business.  [00:24:30] Why success doesn’t happen overnight, but it will happen.

JOIN OTHER STYLISTS FOR TEA & CHATS EVERY MONTH! ☕ Head to https://www.facebook.com/groups/stylingadvisorycommittee and join us for discussions on the styling industry and business challenges. @StylingAdvisoryCommittee  Hi everyone! I’m your host, Sarah Cohen, Stylist Marketing Specialist and founder of the Styling Advisory, and in this podcast I ask successful personal stylists how they built their business, and what marketing tactics worked for them. 🚀✨If you’re a personal stylist or image expert looking to attract, convert and retain clients, you might be interested in joining our Stylist Marketing Collective; where you’ll effective styling client attraction activities from digital marketing specialists AND implement them together. For more details head to www.stylingadvisory.com.au  ++++++ 'The Rise of The Capsule Collection' and how 1x clever marketing image attracts personal styling clients.  In this episode, I’m chatting with Jessica Ryan who is a Multi Award Winning Personal Stylist and Fashion Curator and mum of two based in Gippsland, Victoria and has built her successful business based on her ability to curate and style the ideal capsule wardrobe.  After over a decade of working in the retail fashion industry Jess developed a curiosity for women’s consumer behaviour and what exactly makes the perfect ‘curated wardrobe’.  She experimented with the art of curated wardrobing herself, living with 40 piece wardrobe for 3 years; to prove you can develop a balance between fashion obsession and mindful shopping.  We talk about how Jess tapped into this niche and marketed it beautifully using a powerful visual image of ‘The Rack’.  ❤👍Be sure to rate, review and subscribe to learn from experts making a living doing what they love!  TIMESTAMPS [00:00:10] How Jessica started her journey in the fashion industry and discovered the alarming message of always buying new, more, now [00:01:00] Becoming a mum and her decision to live with a 40 piece wardrobe  [00:01:34] The cathartic nature of a capsule wardrobe  [00:02:00] Becoming a mother and losing touch with our identity  [00:04:00] The decision to start reconnecting what what Jess loved through fashion  [00:04:42] What makes her clients decide to take that step too  [00:06:00] A focus on mindfulness and intention with how we shop and build our wardrobe.  [00:08:24] The turning point when bookings started to come in  [00:09:54] The inception and success of The Rack image; reducing the overwhelm for the client and showing them a beautiful collection  [00:12:00] The idea that a capsule brings a sense of control  [ [00:13:00] The weekly rack challenge  [00:13:51] Bringing your services to life with a visual image  [00:15:00] Every stylist’s marketing plan is unique, it's not a one size fits all.  [00:17:55] The overwhelming side effect of client growth and the benefit of taking things step by step. Just pick something to work on and ignore the rest!  [00:20:28] Just create something people care about  [00:22:05] Making sure that my community are getting something from me whenever I show up. And that's it.