The Styling Advisory Podcast - Personal Styling Business Interviews Sarah Cohen: Founder, The Styling Advisory

Save the Date: Get Ready to Turbocharge Your Personal Styling Career! (May 13-16)🚀
⁠⁠https://thestylecore.lpages.co/stylepreneur-growth-challenge/⁠⁠
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Want to know EXACTLY what to say to a styling client so you get the most important, deep answers to their style concerns?
In today's episode, we're excited to bring you a list of phrases and tactics honed from Carla Mathis' 40 years experience serving thousands of clients.
These phrases and guidelines will guarantee both a long term transformation and a client for life!
Carla and Erin Mathis are the co-founders of The Style Core, an international leader in the image consulting and personal styling industry, providing both accredited training courses, mentorship, and tools for image experts, as well as serving clients directly.

Carla Mathis is one of 30 image masters globally and co author of The Triumph of Individual Style, which is the official industry textbook used as the curriculum, in universities like FIT, FIDM, and Cornell.

Erin is a style coach and TEDx speaker who created Your Million Dollar Look, an online style coaching program for individuals, plus an apprenticeship path for virtual styling.

The three of us partnered together in 2020 to create and launch AICI Accredited business program, Going Virtual, The Ultimate Program for Global Styling Success. (https://stylingexpert.podia.com/going_virtual)

In today's chat, you'll learn:

✔️The BEST and WORST things to say to a personal styling client
✔️Useful questions to include in your intake form
✔️How to redirect emotional responses so you get more information
✔️Examples of how Carla navigated communication during tricky styling sessions
✔️How to ensure you are the mentor, not the dictator in the client relationship
✔️The way to reach your client's deepest desires to make sure the change is long term and transformational

READY TO TURBO-CHARGE YOUR IMAGE BUSINESS?

If you dream of leaving your day job behind and forging a path in the image industry, granting you the freedom to work from anywhere, doing what you love, there's one pivotal step you must take before you do anything else.

YOU NEED TO CREATE A BUSINESS 'SUCCESS' PLAN.

To make waves in the business world, you've got to map out your route to success – from your income goals to your service offerings and everything in between.

This is called a Business Plan or Blueprint, and it helps you make the right decisions about everything from the services you should offer, to the clients you should target, down to the type of content you should create.

🚀Join Us to Craft Your Personal Styling GROWTH Plan!

Calling all seasoned pros and style enthusiasts alike to join us for an immersive, live business planning workshop.

Over four days, you'll roll up your sleeves and design a customized plan to take your styling venture (or your dream) to the next level.

Whether you're just starting out or looking to scale up, your plan will cover:

~Your Dreams & Goals
~Money Matters: How Much You Want to Make
~Hot-Selling Services to Focus On
~What Makes You Stand Out
~Tech Tools You Need

PLUS

Hang out with industry experts Erin Mathis and Sarah Cohen LIVE each day for personalized coaching sessions.

They'll dish out advice, answer your burning questions, and help you nail down your success plan.

Save the Date: May 13th, and Get Ready to Turbocharge Your Personal Styling Career! 🚀
⁠https://thestylecore.lpages.co/stylepreneur-growth-challenge/⁠

PS: Save the Date: May 13th, and Get Ready to Turbocharge Your Personal Styling Career! 🚀
https://thestylecore.lpages.co/stylepreneur-growth-challenge/

⭐⭐⭐⭐⭐

The demand for Color Analysis is finally on the rise!

Find out how AICI Image Master Carla Mathis and Styling Course Queen Erin Mathis are capitalising on this trend of clients wanting color analysis to serve people all over the world.

Key Topics:

✔️The color systems; which ones work and which ones don't!

✔️The skills you need for a successful color analysis (and it's not what you'd expect)

✔️The power of voice, personality and energy when it comes to color palettes

✔️How you can jump on this trend and sell color analysis services now

READY TO TURBO-CHARGE YOUR IMAGE BUSINESS?

If you dream of leaving your day job behind and forging a path in the image industry, granting you the freedom to work from anywhere, doing what you love, there's one pivotal step you must take before you do anything else.

YOU NEED TO CREATE A BUSINESS 'SUCCESS' PLAN.

To make waves in the business world, you've got to map out your route to success – from your income goals to your service offerings and everything in between.

This is called a Business Plan or Blueprint, and it helps you make the right decisions about everything from the services you should offer, to the clients you should target, down to the type of content you should create.

Join Us to Craft Your Personal Styling GROWTH Plan!

Calling all seasoned pros and style enthusiasts alike to join us for an immersive, live business planning workshop.

Over four days, you'll roll up your sleeves and design a customized plan to take your styling venture (or your dream) to the next level.

Whether you're just starting out or looking to scale up, your plan will cover:

~Your Dreams & Goals
~Money Matters: How Much You Want to Make
~Hot-Selling Services to Focus On
~What Makes You Stand Out
~Tech Tips & Tools You Need

PLUS

Hang out with industry experts Erin Mathis and Sarah Cohen LIVE each day for personalized coaching sessions. They'll dish out advice, answer your burning questions, and help you nail down your success plan.

Save the Date: May 13th, and Get Ready to Turbocharge Your Personal Styling Career! 🚀

https://thestylecore.lpages.co/stylepreneur-growth-challenge/

Lukbook is a BRAND NEW online shopping and styling destination for the 66% of Australian women who wear a Size 14+ and it’s bringing all the VOGUE, high end designer feels…

Katrina Van De Ven, Lukbook Co-Founder & CEO is re-imagining the plus-size retail space, having built a stunning, aspirational destination for stylists to use with their clients.

From shoppable looks to designer brands in ‘plus-sizes’ (as in, anything over a Size 14) AND the opportunity to become one of their in-house stylists, Lukbook is an invaluable resource for Aussie image professionals.

PS; Lukbook stocks activewear, accessories, denim, clothing and special event wear.

Check them out here: https://lukbook.com.au/
Instagram: https://www.instagram.com/lukbook_/


What You’ll Learn:

💥 Why ‘flattering’ can be construed as a trigger word, and why Katrina hates the term
💥 The top 25 Aussie designer brands offering size inclusive ranges
💥 Why they’re using everyday women, not models, for all their in-house shoots
💥 The 3 types of styling sessions available, and how you could join their team!

Ahead Of Your Curves is a disrupter in the Australian rental fashion space making it easier for personal stylists to source outfits for their mid-plus size clients, as traditional retailers fail to provide high end, beautiful collections that fit the average woman.

Today we're joined by AOYC Founder Kylie Wall, who started the company after years of enduring change room meltdowns, being told to wear black and never being able to borrow her friends' clothes growing up.

Being the ‘pretty fat girl’ with nothing beautiful to wear drove her decision to build a rental platform solely focussed on the Size 14-24 market.

With a growing list of Australian and International designer brands, all re-shot on stunning curve models, this is your new go-to resource for sourcing special event and every day wear for your plus-size clients!

https://aheadofyourcurves.com.au/
@aheadofyourcurves


EXCLUSIVE OFFER FOR PERSONAL STYLISTS (Australia Only)

Personal Stylists have been generously gifted an exclusive 20% of ANY RENTALS (excluding sale items) to celebrate the launch of Ahead Of Your Curves.

TCs
Items that are on sale aren't eligible however the customer will automatically receive free shipping.
No minimum purchase requirement
Active from today until Jun 30

Simply use this code Styling20 at checkout.

We're going to chat about how Friska Wirya went from entrepreneurial newbie with $0 in the bank to international keynote speaker, fuelled by a trial and error approach to her marketing mixed with a highly intentional brand.

Friska and I first met at a Mys Tyler x Mirvac collaboration last year for their Spring Fashion Campaign, where stylists and Mys Tyler fashion contributors were hosting talks throughout their key shopping centres.

And as soon as I walked into the event space, I knew Friska was the QUEEN.

Her outfit, her hair, her posture, her delivery and her presence was powerful, commanding and chic as fuck. A walking billboard (#oldschoolmarketing) for her brand presence and image consulting work.

This is a woman who went from receiving zero engagement on Instagram except for weird marriage proposals, to having CIOs and CEOS slide into her DMs.

Specifically, we'll chat about:

⭐LinkedIn Content that works; from video to long form, the vault of wisdom
⭐How to boost your own brand presence on LinkedIn with thought leadership
⭐Leveraging a Tedx Talk to sell her keynote overseas
⭐Building her content suite; The Value Ladder including her $5 eBook, 2 day workshops, 90 minute 1 on 1s and keynote public speaking
⭐Using her own intentional presentation to elevate her business opps
⭐The 2 day workshop stylists should attend to level up their own presence

This interview is a must listen for image consultant and personal stylists who want to offer brand presence/image consulting to executive clients.

FOLLOW FRISKA

IG: @freshbyfriska

https://www.freshbyfriska.com/

In this new format, I'll be answering some of the most common audience questions (because they've been piling up for a while now and I love striking off an action on my to-do list!)

These answers are formed from my experiences and observations working with stylists at various stages of business, including those just beginning their styling journey through to stylists with national teams under them.

So! This episode is answering the question "Can I be bothered running a Facebook Group?"

You're going to learn some of the marketing benefits of a Facebook Group, and how personal stylists are using them to sell more services, memberships and course tickets.

I've structured my answer into the following 4 sections, so as to avoid chronic tangent-taking:

-Are they necessary?
-Do I need one?
-How is it different from a Facebook business page?
-Can I be bothered though?

Your styling business and marketing strategy is going to be unique to you, your strengths and your lifestyle (just like your client's style identities).

Take a listen and decide whether it's right for you.

If it is, we can build it together in my 1 on 1 coaching sessions.