Account-Based Marketing

Momentum ITSMA

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com read less

Our Editor's Take

The Account-Based Marketing podcast is for marketing leaders. The podcast discusses topics relevant to those who want to grow their customer base. Listeners get practical tips and insights from marketing leaders. They share their experiences and strategies in implementing account-based marketing (ABM).

Podcast listeners get actionable advice on aligning sales and marketing efforts. They learn to craft personalized messaging. The show provides tips for using tools like LinkedIn and Salesforce to engage critical accounts. The podcast stresses the importance of building a brand legacy.

Each episode focuses on a specific aspect of ABM. It all begins with a go-to-market strategy. ABM doesn’t end there. It helps maximize marketing results in various tactical elements. There are discussions about revenue growth, sales enablement, and content marketing. The podcast shares real-life case studies of successful ABM practices.

Janis Fratamico of BNY Mellon joins the podcast. She shares her thoughts about turning happy customers into salespeople. Marketing leaders from Hewlett Packard discuss how ABM programs can drive a company’s growth strategy. Listeners hear from Andrew Fitzgerald of Kyndryl. This company implemented ABM from its start. Juliet Randall of Salesforce gives ABM strategy advice. Listeners new to the CMO role may find her episode valuable.

Listeners learn about B2B marketing strategies that lead to revenue growth. Tactics include messaging, social media, outreach, and content marketing. Sales leaders learn which metrics matter most for business growth in a SaaS startup. The podcast also addresses SEO and other growth strategies.

The podcast aims to help sales and marketing teams collaborate. It underlines ABM’s role in creating a great customer experience. Account-Based Marketing encourages listeners to value long-term business relationships. Startup founders get practical tips for business growth.

The Account-Based Marketing podcast has been sharing helpful ABM strategies since May 2019. B2B marketers and sales leaders can listen to new episodes monthly.

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